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Study on the Mediating Effect of Blockchain Technology on Cryptocurrency Purchase Intention

This study analyzes the mediating role of blockchain technology's perceived ease of use and usefulness between Turkish investors' service factors and cryptocurrency purchase intention.
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1. Gabatarwa

Binciken ya yi nazari kan rawar matsakaici ta fahimtar sauƙin amfani da amfanin fasahar blockchain a cikin sha'awar sayan cryptocurrency na masu zuba jari na Turkiyya. Binciken ya cike gibi a fahimtar yadda halayen fasahar blockchain ke jujjuya zuwa yanayin yanke shawara na karɓar mabukaci a kasuwanni masu tasowa.

Mahalarta 463

Girman samfurin daga yankuna daban-daban na Turkiyya

Muhimman abubuwa 4

Customer service, cost, efficiency, security

2 mediating variables

Perceived ease of use and usefulness

2. Tsarin Ka'idoji

2.1 Tushen Ayyukan Blockchain

Blockchain wani tsarin rajistan lissafi ne wanda ba shi da cibiyar gudanarwa, yana yin rikodin ma'amaloli tsakanin ƙungiyoyi da yawa ta hanyar sa hannu na ɓoyayye. Wannan fasaha tana ba da damar amintaccen canja wurin kadarorin dijital ba tare da tsangwama daga hukuma ta tsakiya ba.

Muhimman siffofi sun haɗa da rashuwar canzawa, bayyana gaskiya, da tsarin yarjejeniya da aka rarraba, waɗanda ke tabbatar da cikakkiyar amincin ma'amaloli tsakanin ɓangarorin cibiyar sadarwa.

2.2 Abubuwan Karɓar Cryptocurrency

Wannan bincike ya dogara ne akan ƙirar Karɓar Fasaha, yana binciken yake kyakkyawan sabis na abokin ciniki, rage farashi, ingantaccen aiki da fahimtar aminci ta hanyar fahimtar fasahar blockchain ke tasiri karɓar kuɗin cryptocurrency.

3. Hanyar Bincike

3.1 Tattara Bayanai

An tattara bayanai daga mahalarta 463 masu sha'awar cryptocurrency a yankuna daban-daban na Turkiyya, tare da tabbatar da wakilcin yanki da bambancin halayen jama'a.

3.2 Hanyar Bincike

Binciken ya yi amfani da SPSS Process Macro don bincika matsakaicin tasiri, yana gwada yadda sauƙin fahimta da amfanin aiki ke shiga tsakani tsakanin abubuwan sabis da niyyar saye.

4. Sakamako da Bincike

4.1 Mediation Analysis Results

Bincike ya nuna cewa sauƙin fahimta da amfanin da ake gani suna matsakaicin tasirin ingancin sabis ɗin abokin ciniki, rage farashi, inganci da aminci akan niyyar sayan cryptocurrency.

所有中介路径均显示统计显著性(p < 0.05),证实了区块链技术认知将实际利益转化为采纳决策的核心假设。

4.2 Statistical Significance

Tasirin tsaka-tsaki ya kasance mai ƙarfi a cikin rukunan alƙuluma daban-daban, duk tazara na amincewar hanyar bootstrap na tasirin kai tsaye ba su ƙunshi sifili ba, suna goyan bayan ingancin ƙirar ka'idar.

5. Technical Framework

Tsarin Blockchain za a iya bayyana ta ta hanyar lissafi ta hanyar aikin hashing na sirri:

$H(m) = y$ inda $H$ aikin hashing ne na sirri, $m$ bayanan ma'amala ne, $y$ kuma fitarwa ce mai ƙayyadadden girma

Tsarin yarjejeniyar blockchain yana tabbatar da tabbatar da ciniki ta hanyar algorithm na shaida aiki:

$\text{Nemo } x \text{ don } H(block + x) \leq target$

Wannan lissafin wahalar aiki yana tabbatar da tsaron gidan yanar gizo kuma yana hana hare-haren kashe kuɗi sau biyu, wanda ya zama ginshiƙin amincin tsarin kuɗin dijital.

6. Experimental Results

Binciken ya yi amfani da samfurin lissafi na tsari don duba alaƙar hasashe. Zanen tsarin ra'ayi ya bayyana:

  • Independent variable:Customer service, Cost reduction, Efficiency, Security
  • Mediating variable:Perceived ease of use, perceived usefulness
  • Dependent variable:Cryptocurrency purchase intention

路径系数显示,在将安全性感知转化为购买意愿时,感知有用性($\beta = 0.42$,p < 0.01)比感知易用性($\beta = 0.31$,p < 0.05)具有更强的中介效应。

Model fit indices demonstrate acceptable levels (CFI = 0.92, RMSEA = 0.06), supporting the adequacy of the theoretical framework.

7. Code Implementation

Although the original study did not include programming code, the logic of mediation analysis can be represented by pseudocode:

// 中介分析伪代码
过程 中介分析
    输入:IV(自变量),M(中介变量),DV(因变量)
    
    // 步骤1:检验IV对M的影响(路径a)
    对每个中介变量 in M 执行
        回归结果 = 线性回归(IV → 中介变量)
        如果 回归结果.p值 < 0.05 则
            显著中介变量.添加(中介变量)
        结束如果
    结束循环
    
    // 步骤2:控制IV检验M对DV的影响(路径b)
    对每个中介变量 in 显著中介变量 执行
        回归结果 = 线性回归(IV + 中介变量 → DV)
        中介效应 = 路径a * 路径b
        
        如果 中介效应.显著 则
            报告"发现显著中介效应"
        结束如果
    结束循环
结束过程
            

Wannan hanyar bincike ta yi daidai da tsarin SPSS Process Macro da aka yi amfani da shi a binciken asali, ta yi amfani da hanyar tallan kai don ingantaccen gwajin matsakaici.

8. Future Applications

Sakamakon binciken yana da muhimmanci ga dandamali na cryptocurrency da masu haɓaka fasahar kuɗi:

  • Tsarin bayanan mai amfani:Sauƙaƙe hulɗar blockchain don haɓaka fahimtar sauƙin amfani
  • Kayan aikin ilimi:Haɓaka albarkatun da ke nuna amfanin blockchain ga masu saka hannun jari masu farawa
  • Tsarin TsariBa da shawara don yanke shawwarar siyasa don daidaita ƙirƙira da kare mabukaci
  • Cross-Border Application:Extending the Model to International Cryptocurrency Adoption Patterns

Future research should explore cultural differences in blockchain cognition and examine how technological advancements such as smart contracts influence adoption dynamics.

9. References

  1. Efendioğlu, I. H., Akel, G., Değirmenci, B., et al. (2023). The Mediating Effect of Blockchain Technology on the Cryptocurrency Purchase Intention. Social Sciences Research Journal, 12(13), 1536-1559.
  2. Iansiti, M., & Lakhani, K. R. (2017). The Truth About Blockchain. Harvard Business Review, 95(1), 118-127.
  3. Garg, P., Gupta, B., Chauhan, A. K., et al. (2021). Measuring the perceived benefits of implementing blockchain technology in the banking sector. Technological Forecasting and Social Change, 163, 120407.
  4. Reid, F., & Harrigan, M. (2013). An Analysis of Anonymity in the Bitcoin System. In Security and Privacy in Social Networks (pp. 197-223). Springer, New York, NY.
  5. Nakamoto, S. (2008). Bitcoin: A Peer-to-Peer Electronic Cash System. Bitcoin Whitepaper.

10. Expert Analysis

Hangar Masana na Nazari

Hit the nail on the head

This study reveals key insights that many blockchain evangelists overlook:Technology does not sell itselfBinciken kasuwar Turkiyya ya nuna cewa fa'idodin ka'idojin blockchain za su iya zama sha'awar sayayya kawai bayan masu amfani sun fahimci amfaninsu da sauƙin amfani. Yayin da fagen kuɗin sirri ke sha'awar ƙayyadaddun fasaha, wannan binciken ya nuna cewa karɓar mabukaci ya dogara ne akan mafi sauƙin dalilan tunani.

Sarkar dabaru

Tsarin matsakaici ya kafa hanyar dalili mai haske: abubuwan sabis → fahimtar fasaha → niyyar sayayya. Wannan sarkar tana da mahimmanci musamman a cikin kasuwanni masu tasowa kamar Turkiyya, sauye-sauyen tattalin arziki (kamar yadda rahoton kwanciyar harkar kuɗi na Bankin Duniya na 2023 ya rubuta) yana motsa masu amfani zuwa ga madadin kadari. Bincike ya nuna cewa, fasalin tsaro na blockchain yana aiki ne kawai lokacin da masu amfaniFahimtaYana yake da muhimmanci lokacin da yake samuwa kuma yana da amfani - wannan binciken ya yi daidai da ka'idodin asali na ƙirar karɓar fasaha, amma yana amfani da su a cikin sabon yanayi.

Abubuwan haske da ragowar aiki

Highlights:The rigorous methodology using SPSS Process Macro provides robust statistical evidence for mediation effects. Focusing on Turkey's emerging market offers novel insights beyond Western contexts. Practical implications for platform design offer immediate implementability.

Drawbacks:Cross-sectional design limits causal claims—does perceived usefulness drive adoption, or does early adoption create perceived usefulness? Although the sample is sufficient, it may not fully represent Turkey's diverse socioeconomic landscape. The study also missed the opportunity to compare blockchain perceptions of different types of cryptocurrencies (Bitcoin vs. Ethereum vs. stablecoins), which could have added valuable nuance.

Actionable Insights

For cryptocurrency platforms:Stop leading with technical specifications, start demonstrating practical benefits.Sauƙaƙa mu'amalar mai amfani don haɓaka fahimtar sauƙin amfani. Haɓaka abun cikin ilimi don baiwa masu saka hannun jari na yau da kullun damar fahimtar fa'idar blockchain a zahiri. Ga masu gudanarwa: Fahimci cewa kariyar masu amfani a fannin cryptocurrency na buƙatar mai da hankali ga ƙwarewar mai amfani, ba kawai tsaron fasaha ba. Ga masu zuba jari: Fahimci cewa abubuwan da ke haifarda karɓa duka na tunani da na fasaha ne - idan mafi kyawun aikin blockchain na fasaha ya gaza gwajin amfani, ba lallai ba ne ya sami mafi girman adadin karɓa.

Wannan binciken ya bambanta da Nakamoto (2008) wanda ya mayar da hankali kan ƙirƙirar fasaha a cikin takardar bitar Bitcoin ta farko, yana nuna girman fannin cryptocurrency daga abin sha'awar fasaha zuwa samfurin masu amfani. Sakamakon binciken ya nuna cewa mataki na gaba na karɓar blockchain ba za a ci nasara da ayyukan da suka fi rikitarwa ta fuskar fasaha ba, amma da waɗanda suka fi iya rufe gibin tsakanin rikitarwar crypto da ƙirar abokantaka ga mai amfani.